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Shining Bright

Metallic inks help to draw the eye and grab attention, and companies are poised for growth in 2002

By: Mike Agosta

Ink World Associate Editor

A lot of women in the office have been getting engaged recently, and judging by the way people group together to gawk at the hands of the newly betrothed one thing is certain: shiny things attract attention. This axiom holds true in many areas of life, including those where the presence of the ink industry is felt. The commercial and packaging industries in particular rely heavily on attracting attention to generate sales, and metallic inks are right at the forefront in helping to grab the atten...

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